It may have been handed down through generations. It might be that you found a box of them in your grandmother’s attic. The pages may be yellowed, wine-stained, and there might even be a mid-20th century matzah crumb or two. Yes, it is the one and only Maxwell House Haggadah.
Regardless of how you feel about the coffee itself, the brand’s marketing tactic was pure genius, winning the hearts and loyalty of the Jewish community from the time it was first published in 1932. Since then, 60 million copies in print have graced the dining room tables of apartments and houses across America.
If a classic experience is what you’re seeking for your seder table this year, you’re in luck. Not only is the Maxwell House Haggadah still available through the Joseph Jacobs Advertising website, the book was re-released in 2011 with a few updates. Most notably, a few archaic phrases (like thee, wherefore, saith) were modernized (you, why, say), and some of the translations from Hebrew to English received gender-neutral replacements.
For almost 100 years, families across the United States partook in a festive meals amongst generations of their families – grandparents, aunts, uncles, cousins, and neighbors. For time-honored tradition, you can’t go wrong with Maxwell House.